Published 06/08/2021 by Josh Tucker

There’s more than one way to grow a business. In the digital age, one of the most effective methods is to host competitions and giveaways. This approach has grown in popularity considerably in recent years, and especially among those companies that are marketing to millennials. In this blog, we’re going to take a quick look at how and why you should market to millennials using competitions and giveaways. Take our advice, and you’ll be well on your way to launching a successful competition marketing campaign!

Why Millennials Are The Perfect Giveaway Audience

Everyone likes to get something for free. However, there are some demographics that are better-suited to this type of marketing approach than others, such as millennials.

It’s easy to forget, but they’re more or less the first generation that have had technology in their lives since birth. There are usually one or two hoops to jump through when entering an online competition, but while this may put off other generations from entering, that won’t be the case with millennials. They’ll know just what they need to do with ease. The two other millennial traits that make them ideal for a competition is that they spend a lot of time on their devices, and they’re also social. If there’s a sharing element to the giveaway, this is unlikely to bother them in a way that it might bother other generations.

Different Types of Competitions and Giveaways

There’s more than one way to host a competition. When you’re putting one together, it’s important to keep in mind who you’re trying to reach. As they’re content creators, competitions that involve sharing photos and videos always go down well. And since they’re the generation that brought hashtags to the fore, so do hashtag giveaways. If you’re targeting existing customers rather than new customers, then consider discounts -- since the youngest millennials are still in their mid-twenties, any deal that saves them money will go down well.

Useful Tips

Choosing the right competition or giveaway for your millennial audience will be a good start, but it’s unlikely to do all the work. As such, it’s important to keep a few other things in mind. One is to launch the campaign across various digital channels; millennials are harder to pin to one social media website (for example) than other generations, so you’ll get the most interaction if you’re posting the campaign in various places. Also, it’ll be important to do things different from anything they’ll have seen before. Millennials are less likely to be enticed by traditional giveaway formats (in the same way they’re immune to traditional advertising approaches).

Making it Beneficial For Your Company

You can make your competition appealing to millennials, but don’t forget that the number one goal is to make it beneficial to your company. When you’re putting together the campaign, make sure that you have a goal in mind. Once the campaign has ended, keep up with your marketing, too -- it’ll be an effective way to get the most value from the competition.

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